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Facebook is a traffic beast an everyone knows it. Volume, international traffic, virility, deep granular targeting -everything a marketer wants!
However, as an entry point into the world of internet marketing it is certainly fickle and unforgiving.
There are many traps that newbies fall into and a plethora of questions are always raised, often repeatedly, here on the forum.
So, let's go over some of the basics of the FB advertising platform:
Part 1 - Platform Basics
Part 2 - Campaign Beginnings
Part 3 - Campaign and Ad Creation Basics
Part 4 - Facebook Ad Types
Part 5 - Tracking Campaigns and Geo-redirection
Part 6 - Optimisation and Tips
Part 7 - Changes Worth Noting
Appendix 1 - Sample Gaming Creatives
Appendix 2 - Gaming Cheat Sheet
Appendix 3 - Direct-linking to Mobile App Installs
Using Conversion Tracking More Effectively
If you have specific questions try to keep them in the the relevant thread. This one will be stickied as your go-to table of contents.
Note: cite from stmforum author: zeno